TAILORED TO SELL ONLINE
Custom clothing startups win shoppers, venture funding by trimming costs, shipping straight from factory to customers
“J. Hilburn will sell shirts that are made out of the same fabric mill
in Italy that a Zegna would sell at Neiman Marcus for $300,” said Brian
O’Malley, a partner at Battery Ventures, an investor in the startup,
which has raised about $12 million. “They can sell that same shirt
totally custom-made for the customer for less, and do that still with
healthy margins because there are a lot less middlemen along the way who
need to get paid.”
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