For example, it took six months of testing for the crocodile on the Lacoste men's fragrance bottle to sit correctly. That is some major investment. "There are endless rows of counters of fragrance and you have a millisecond to catch your customer's eye," says James Fine, vice president of marketing and product development for retail chain Perfumania and Five Star Fragrances.
Studies have already discovered women choose wine based on the label, and it's becoming ever more apparent that they choose a perfume based on its bottle. There's a ton of interesting information in the article. . . read the entire post here.
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